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It's groundhog day in the Marketing Studio this week, Ian Truscott and\xa0Jeff Clark,\xa0our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, talk about the recurring theme of marketing doing more with less.\nIan then goes backstage with\xa0Izzy House.\xa0With over 20 years of experience in public affairs, outreach, and marketing, Izzy is the author of two books on Space Marketing and is the host of the Space Marketing Podcast. With this extensive marketing background and three marketing degrees, she turns the lens of marketing onto the space industry, aiming to be a voice that helps guide businesses through the concepts of marketing to empower space companies and further their dreams of space exploration. They discuss Izzy's career, her books and the challenges of marketing space projects.\nFinally, Ian winds down the week in the Rockstar CMO virtual bar, although he forgot to invite his regular companion, Robert Rose, so he sits alone and, over a cocktail, shares one of Robert's stories, a cautionary tale of attribution if you are looking at trimming your budget.\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nIzzy House, on\xa0LinkedIn, Twitter and her website\n\n\nAs mentioned in this week\u2019s episode:\n\nA book that inspired Izzy: Killing Marketing by Robert Rose and Joe Pulizzi\n\nIzzy's book - Space Marketing\n\n\nRobert\u2019s Podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nShout by Tears for Fears on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices