BROADCASTS.com

This week\xa0our host Ian Truscott\xa0and\xa0Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. \nThe nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and Katelyn Sorensen (episode 126).\nIan then goes backstage with Sarah Kimmel, VP of Research at Simpler Media Group, where she leads the CMSWire INSIGHTS and Reworked INSIGHTS research, covering a wide range of topics, including customer experience, marketing leadership, employee experience and modern HR leadership.\xa0Sarah has 20+ years of experience in original research across a broad range of technology, HR and Learning and development topics.\nAnd her latest research is a new report from CMSWire, The State of the CMO - Insights from the 2023 Annual Chief Marketing Officer Survey. Ian and Sarah chat about her research career and it's importance to marketers. And in the first of two interviews on this topic, dive into some of the findings from the CMSWire report, which is based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.\nFinally, Ian grabs a cocktail in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory. He shares his process for demonstrating brand value on the metrics our C-suites all care about.\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nSarah Kimmel on\xa0LinkedIn\xa0\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nThe Rockstar CMO Swimming Pool\n\n\n\nThe State of the CMO - Insights from the 2023 Annual Chief Marketing Officer Survey\n\nRobert\u2019s article in his Content Marketing Institute column \u2013\xa03 Ways To Know If Brand Awareness Gets Your Marketing on Base\n\n\nRobert\u2019s\xa0Experience Advisors\xa0Community\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nJump in the Pool by Friendly Fires \u2013\xa0on YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices