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As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital.\nTheresa helps companies plan and optimize their digital asset & media management strategy and implement DAM and MarTech programs for long-term success. She is the world\u2019s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008 while authoring extensive in-depth research on 50+ DAM systems and the benchmark book about DAM technology.\nTheresa and Ian discuss DAM (Digital Asset Management), advice for vendors engaging and influencing analysts, how B2B technology marketing looks from her perspective, why DAM is important for companies, and where they should start with their strategic north star.\nFinally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail, shares his advice on content in your campaigns and reveals he is returning to Twitter.\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nTheresa Regli on\xa0LinkedIn\xa0and\xa0on her website\n\n\nRobert Rose on\xa0LinkedIn, Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nVox Veritas Digital\n\nTheresa's book - Digital and Marketing Asset Management\n\n\nThe Content Advisory\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\n\nThe Old Marketing podcast\xa0with Joe Pulizzi and Robert Rose\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices