This week,\xa0 we return to "One Hit Wonder or Wonderwall" with\xa0 Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration.This week's interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as a stand-up comedian,\xa0 humanizing B2B and he makes a splendid recommendation for our portal to marketing hell, the Rockstar CMO Swimming Pool.Finally, Robert Rose, Chief Trouble Maker at The Content Advisory transports us away for a marketing thought over a cocktail in the Rockstar CMO virtual bar. This week a good lesson in creating communities, building trust, and let\u2019s not be too quick to leverage or monetize that. Hope you enjoy this episode, and, please visit these links:The people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nRuss Powell on LinkedIn \xa0\n\nRobert Rose on Twitter and LinkedIn\xa0\n\nMentioned in this weeks episode:\n\nAlexander Low interview on episode 59\xa0\n\n\nThe Julie Ogilvy interview on episode 58\n\n\n\nSharper B2B Marketing\xa0\n\nPaul Cash, Rooster Punk - Humanizing B2B\xa0\n\nThe Content Advisory\n\nRobert Rose at The Content Marketing Institute\n\n\nThe #FridayConcoction\n\n\nRockstar CMO:\n\nThe Beat Newsletter\xa0\n\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\n--\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\nLearn more about your ad choices. Visit megaphone.fm/adchoices