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This week in the Marketing Studio, Jeff Clark\xa0our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host\xa0Ian Truscott\xa0and asks him about his 5 f'in' steps to creating personas.\nWe get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst,\xa0Cathy McKnight,\xa0returns for a chat about a topic that's on the lips of all marketing technologists; composability.\nRegular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.\nFinally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy's colleague,\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory,\xa0who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind.\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nCathy McKnight on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nRobert and Cathy\u2019s firm\xa0The Content Advisory\n\n\nCathy\u2019s podcast:\xa0Uncharted Journeys\n\n\nThe\xa0Experience Advisors\xa0Community\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nIf Everybody Looked the Same, by Groove Armada on YouTube\n\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices