This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.Our guest this week is Anne-Marie Twigge, the MD of The Next Women,\xa0 a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administration and an MA in Artistic Research has been an artist in residence,\xa0 a creative director, serves on the UN Women Advisory Board, and founded TJIGX a web channel focused on promoting diversity.We discuss the challenges facing women entrepreneurs, marketing advice for entrepreneurs, how to support The Next Women, the problems with creative briefs, and the assumption of the best intentions marketers have.\nFinally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose discusses assessing strengths and weaknesses over a warming cocktail.\xa0\nThe people:\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nAnne-Marie Twigge on LinkedIn\n\n\nRobert Rose on Twitter and LinkedIn \n\nMentioned in this week\u2019s episode:\n\nThe Next Women\n\nTJIGX\n\nStrengths-Based Leadership Book- on Amazon\n\n\nRobert's The Content Advisory Blog\n\n\nRockstar CMO:\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nMusic:\n\xa0Piano Music is by Johnny Easton, shared under a creative commons license\n\nSheryl Crow - A Change Would Do You Good - on Spotify\n\n\nSubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices