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This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show.\nMatthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you\u2019ll hear, he\u2019s an author, and he heads up\xa0Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures.\nOn this visit to the Rockstar CMO studio, Matthew shares his Business Story Type Assessment, discusses his book, the challenges of client discovery and the common story types all of our businesses have.\nAnd then we wind down the week with Robert Rose in the Rockstar CMO virtual bar, and over a cocktail he shares a marketing thought about content strategy and some interesting research into content marketing careers. And his new book and website, Content Marketing Strategy.\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nMatthew Woodget on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nMatthew\u2019s agency\xa0Go Narrative\n\n\nStorytelling for Action Playbook\n\nBusiness Story Type Assessment\n\nRobert's book and new website: Content Marketing Strategy.\n\nThe Content Advisory\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nFigure it Out by Royal Blood \u2013\xa0on YouTube\n\n\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices