The Budget Planning and The Only Way Out Is Through a Cocktail Episode

Published: Nov. 13, 2021, 1 p.m.

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we've been struck by the global just-in-time supply chain issues and the delivery of the guest we promised in last weeks show has been delayed, we'll hopefully connect with Melissa Sargeant CMO of Litmus in early December. So, that gives us a chance to slip into the\xa0 Rockstar CMO virtual bar early, Robert Rose, Chief Troublemaker at The Content Advisory is there and he has a quote from a poem to share, and a conversation he had with a marketer, wishing they could start again, but is it true that\xa0the\xa0only way out is through, or could she do that? The people\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nRobert Rose on Twitter and LinkedIn\n\n\nMentioned in this week\u2019s episode:\n\nPoem by Robert Frost - A Servant to Servants\n\n\nRobert's The Content Advisory Blog\n\n\nRockstar CMO:\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nMusic:\n\n\xa0Piano Music is by Johnny Easton, shared under a creative commons license\n\nPink Floyd Money on Spotify\n\n\nSubscribe:\nWe are available on all your favorite platforms including Apple, Google, Spotify and Amazon.\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices