The Big Payback of Marketing ROI and the Demise of Twitter Episode
In this week\u2019s episode, our host\xa0Ian Truscott\xa0and\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by.\nThen, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at\xa0The Content Advisory,\xa0shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation laments the end end to organic social, and specifically Twitter. Robert shares some analysis he's done at the Content Marketing Institute following their Content Marketing World event and how social engagement has changed.\nEnjoy!\n\u2014\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Threads\n\n\nJeff Clark on\xa0LinkedIn\n\n\nRobert Rose on\xa0LinkedIn and Threads\n\n\nAs mentioned in this week\u2019s episode:\n\nRobert\u2019s company:\xa0The Content Advisory\n\n\nRobert's book website: Content Marketing Strategy\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a Creative Commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nPayback by James Brownon YouTube\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices