The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week\u2019s episode explores 5 f\u2019in\u2019 alternative B2B marketing metrics to MQL\u2019s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.\nAnd the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy?\nEnjoy!\n\u2014\nThe people:\n\nIan Truscott on LinkedIn and Threads\n\n\nJeff Clark on LinkedIn\n\n\nRobert Rose on LinkedIn and Threads\n\n\nAs mentioned in this week\u2019s episode:\n\n\nSaying Goodbye to MQLs - on the Forrester Blog\n\nRobert\u2019s company: The Content Advisory\n\n\nRobert\u2019s book website: Content Marketing Strategy\n\n\nRobert\u2019s \u201cRose Colored Glasses\u201d column for CMI.\n\nRockstar CMO:\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a Creative Commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013 on YouTube\n\n\nMovin\u2019 on Up by Primal Scream on Spotify\n\n\nListen on: Apple, Amazon, Spotify or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices