The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions.\xa0\nAs you\u2019ll hear, David has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies, including Microsoft, SAP Concur, F5, and now Everbridge and is passionate about building and leading ground-breaking, purpose-driven teams that focus on innovation.\nDavid is also an Executive Professor of Marketing in Technology at Texas A&M University, where he shares his insights and expertise with students who aspire to pursue careers in technology.\xa0\nThey discuss his career, what inspired him to choose marketing, his advice on building teams, his work with his students and his excellent suggestion for our portal to marketing hell, the Rockstar CMO Swimming Pool.\nFollowing that splendid conversation, we wind down the week in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory, to discuss what's on his marketing mind over a cocktail, and this week it's rules and metrics.\nEnjoy!\n\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Threads\n\n\nDavid Alexander on\xa0LinkedIn\n\n\nRobert Rose on\xa0LinkedIn\xa0and\xa0Threads\n\n\nAs mentioned in this week\u2019s episode:\n\nEverbridge \n\nTexas A&M University\n\n\nUser Testing product David recommends\n\nRobert\u2019s company:\xa0The Content Advisory\n\n\nRobert\u2019s book website:\xa0Content Marketing Strategy\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a Creative Commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nPlanet Caravan by Pantera on YouTube\n\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices