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This week in the Marketing Studio, our host\xa0Ian Truscott\xa0and\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive back into the big topic of personas. Now we've defined them from the last episode, Jeff steps through 5 steps to apply personas to content and campaigns.\nIan goes backstage with\xa0Robert Jordan, the co-founder of InterimExecs, an elite group of top executives who are experts at growing and fixing company after company. After founding and then selling the first Internet-coverage magazine in the world, Online Access, Robert began taking on interim CEO gigs. Multiple company sales and IPOs followed, and in 2007 he started an online network for interim executives from around the globe, expanding to 2,300 executives from 45 countries. Robert is also a best-selling author, publishing \u201cHow They Did It: Billion Dollar Insights from the Heart of America\u201d and, as you\u2019ll hear most recently \u201cRight Leader Right Time: Discover Your Leadership Style for a Winning Career and Company\u201d.\xa0\nIan and Robert discuss advice for having a fractional or interim career, the inspiration for writing his latest book and the four leadership styles he identifies in that book; Fixer, Artist, Builder, and Strategist (FABS) and which of these best suits a rock star CMO.\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory,\xa0for a marketing thought. This week, we discuss SEO and Content Marketing.\nPlease\xa0get in touch\xa0if you have any thoughts or suggestions on the topics we discuss.\nEnjoy!\n\u2014\nThe Links\xa0\n(if you can\u2019t see them, please stop by\xa0https://rockstarcmo.com)\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Jordan on\xa0LinkedIn\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nAs mentioned in this week\u2019s episode:\n\nBob's book website: Right Leader Right Time: Discover Your Leadership Style for a Winning Career and Company\n\n\nFind out what kind of leader you are - Bob's Leadership Assessment\n\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\nRobert\u2019s latest project:\xa0Experience Advisors\n\n\nRobert\u2019s podcast \u2013\xa0This Old Marketing\xa0\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nLike to Get to Know You Well by Howard Jones on\xa0Spotify\n\n\n\u2014\nYou can subscribe to this podcast on\xa0Apple,\xa0Spotify,\xa0Amazon\xa0and all\xa0good podcasting platforms\xa0\u2013 or visit\xa0https://rockstarcmo.com\nLearn more about your ad choices. Visit megaphone.fm/adchoices