The All That Glitters Ain't Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode
This week\xa0Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasing marketing technology with Ian Truscott in the Rockstar CMO Marketing Studio, as everything that glitters ain't martech gold.\nIan\xa0then goes backstage with Max Koziolek, the founder and CEO of the Berlin-based startup Spectrm a conversational marketing platform that powers many of the world's leading chatbots. Marketing teams from disruptors to Fortune 100 companies rely on Spectrm\u2019s platform, conversational AI and customer success to design experiences for their customers.\xa0Ian and Max explore what conversational marketing is, why brands need to care, some research that Spectrm have recently published and how this can be applied to B2B.\nFinally, we wind down the week in the Rockstar virtual bar to join\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory, this week, Robert discusses the relationship between marketing and the rest of the business and gives some advice on turning marketing stakeholders into investors.\nEnjoy!\n\nYou can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms.\nPlease\xa0get in touch\xa0if you have any thoughts or suggestions on the topics we discuss.\n\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nMax Koziolek on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nMentioned in this week\u2019s episode:\n\nJeff's article: Beware the Martech Industrial Complex\n\n\n\nSpectrm conversational marketing platform\n\nResearch published by Spectrm: The State of B2C Conversational Marketing\n\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\nRobert\u2019s latest project:\xa0Experience Advisors\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nGold by Prince on Spotify or YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices