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This week our rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article\xa0"A.I. Is Mastering Language. Should We Trust What It Says?" (subscription required) and how this impacts marketers.\nIan's guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous marketing career, working in B2C and has driven over \xa320 million annual revenue increases for multiple foods and drinks businesses, including Nestl\xe8, Cadbury,\xa0Walkers Crisps, Guinness, Foster's beer, and Jameson Irish Whiskey. Jo joins Ian for her podcasting debut to share her approach to collaborating with the business to drive performance through product innovation and the delivery of strategies that solve consumer challenges.\xa0\nFinally, Ian winds down the week with his content marketing guru,\xa0Robert Rose, the Chief Trouble Maker at\xa0The Content Advisory in the Rockstar CMO virtual bar where, over a cocktail, they chat about listening while waiting to speak.\nEnjoy!\n\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJo Janssen on\xa0LinkedIn\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nThe mentions:\n\nRockstar CMO Advisors\n\nThe story of the big fish from an Avis ad\xa0\n\n\nThe Pyramid Principle\xa0(a summary article on LinkedIn)\n\nThe Conversion Code\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\nRobert's new series on YouTube with the Content Marketing Institute\n\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nWalk like an Egyptian - The Bangles -\xa0on Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices