BROADCASTS.com

In this week\u2019s episode,\xa0Ian Truscott\xa0asks\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F\u2019in Fundamentals of Good Budget Planning.\nIan then winds down the week in the Rockstar CMO virtual bar and gets transported away with\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory,\xa0who, over a cocktail, discusses the idea of being controversial in your content as a way to differentiate. Should you? And can being controversial help you find your audience?\nEnjoy!\n\u2014\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nAs mentioned in this week\u2019s episode:\n\nRobert's matrix of "Where Does Your Content Marketing Fit" is in this article on his Rose Colored Glasses blog.\n\nRobert\u2019s company:\xa0The Content Advisory\n\n\nRobert\u2019s book, with a special deal available\xa0on Kogan Page\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a Creative Commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nOnce in Lifetime by Talking Heads\xa0on YouTube\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices