The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
In this week\u2019s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR.\xa0\nIan then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares a splendid cocktail for the holidays and shares his thoughts on customer relationships with the Irish proverb \u201cIn the shelter of each other, the people live\u201d.\nEnjoy!\n\u2014\n\nThe people:\n// Ian Truscott on LinkedIn and Threads\n// Jeff Clark on LinkedIn\n// Robert Rose on LinkedIn and Threads\n\nMentioned in this week\u2019s episode:\n// Can Social Media Change Public Opinion on NPR\n// Robert\u2019s firm: The Content Advisory\n// Robert\u2019s book website: Content Marketing Strategy\n// Robert\u2019s \u201cRose Colored Glasses\u201d column for CMI.\n\nRockstar CMO:\n// Rockstar CMO on the web, Twitter, and LinkedIn\n// Previous episodes and all show notes: Rockstar CMO FM\n\nTrack List:\n// Piano Music is by Johnny Easton, shared under a Creative Commons license\n// We\u2019ll be right back by Stienski & Mass Media \u2013 on YouTube\n// Welcome to the Internet - Bo Burnham - on YouTube\n\nListen on: Apple, Amazon, Spotify or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices