BROADCASTS.com

This week\xa0Ian Truscott\xa0and regular guest, rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness.\nIan chats with one of his favourite industry chums,\xa0Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with\xa0The Content Advisory who returns for her fourth appearance on the show. Cathy has over 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. This week they discuss her passion project, Unchartered Journeys, a podcast telling the stories of some amazing women.\nFinally, Ian winds down the week in the Rockstar CMO virtual bar with\xa0Robert Rose, the Chief Trouble Maker at\xa0The Content Advisory. We stay close to home for a virtual cocktail as Robert shares five questions we should ask ourselves as we head to the middle of the year and shares a little bit about a new project - Experience Advisors.\n\xa0\nEnjoy!\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nCathy McKnight on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\xa0\nThe mentions:\n\nRockstar CMO Advisors\n\nThe 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness\n\nIan's interview with\xa0Irene Nehrkorn-Kayn\n\n\nThe revamped\xa0Rockstar CMO blog\n\n\nCathy's project: Unchartered Journeys\n\n\nRobert's project: Experience Advisors.\n\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media \u2013 We\u2019ll be right back\xa0on YouTube\n\n\nMad Men Theme - RJD2's Beautiful Mine on YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices