The 5 F'in' Fundamentals and Robert's Word for 2024 Episode
In this week\u2019s episode, the Marketing Studio\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host\xa0Ian Truscott\xa0kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. \nIan then joins\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory, in the Rockstar CMO virtual bar, and over a splendid cocktail suggestion, Robert shares his word for 2024. \nEnjoy!\n\u2014\nThe people:\n// Ian Truscott on\xa0LinkedIn\xa0and\xa0Threads\n// Jeff Clark on\xa0LinkedIn\n// Robert Rose on\xa0LinkedIn\xa0and\xa0Threads\nMentioned in this week\u2019s episode:\n//\xa0The 5 F'in' Marketing Fundamentals Long Play (eBook)\n// Robert\u2019s firm:\xa0The Content Advisory\n// Robert\u2019s book website:\xa0Content Marketing Strategy\n// Robert\u2019s \u201cRose Colored Glasses\u201d column for CMI.\nRockstar CMO:\n// Rockstar CMO on\xa0the web,\xa0Twitter,\xa0and\xa0LinkedIn\n// Previous episodes and all show notes:\xa0Rockstar CMO FM\nTrack List:\n//\xa0Piano Music is by Johnny Easton, shared under a Creative Commons license\n// We\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n//The Creator Has the Masterplan by Brooklyn Funk Essentials \u2013\xa0on YouTube\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices