In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.\n---\nThis week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice, being intentional and designing with purpose, and Ian shares what that means for him in content marketing.\nIn keeping with this month's theme on Rockstarcmo.com of building brands on rented land, this week's interview is with Dennis Shiao, a marketing consultant, and a regular contributor to Rockstar CMO and they discuss how he is building a content marketing community.\nFinally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss that you don't need to run faster than a bear; you need to run faster than the friend you are with.Links\n\n\nThe Marketing Book Podcast interview with Seth Godin\n\n\nThe Practice by Seth Godin\n\nConnect with Dennis Shiao on\xa0 LinkedIn and Twitter\n\n\n\nThe Content Corner Newsletter by Dennis Shiao\n\n\nRent or Build? Finding a Happy Medium\xa0by Dennis Shiao\n\nRobert Rose at \xa0The Content Advisory, on Twitter and LinkedIn\xa0\n\nThe #FridayConcoction\n\n\n--\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including\xa0 Apple Podcasts | Spotify | Stitcher | Many others\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices