Creating a Brand Culture
People often hear the term "branding" or "brand identity" and they think solely about their logo. Although that is a piece of it, a logo does not define your brand. The culture you create when interacting with people, that's your brand. Apple, Inc. is a perfect example of a company that has a well defined brand. On his episode, I'll discuss more about how to create a defined brand culture/identity and we'll talk about some networking techniques for you to try to increase your brand awareness.