No one wants something to go wrong when they are participating in an event. However, in business, the show must go on. It's ultimately a test of your grit when things go wrong and you push through to deliver on your promise. For a person, we call it your character, for a business, we call it your brand. This week on Rhythm of Profitability, we discuss the importance seeing things through when they get unbearably tough, to make yourself a stronger artrepreneur to cope with the next round of setbacks.