When you think of people who are masters of their craft, there\u2019s no doubt that Vida Cornelious would be part of that list. Her 25+ year career in the advertising industry reads like a who\u2019s who of agency titans \u2014 GlobalHue, DDB, Burrell Communications, Walter Isaccson\u2026the list goes on. Now, Vida\u2019s latest role as VP of Creative for New York Times Advertising will allow her work to reach a global audience.\n\nAfter a quick end-of-year check-in, Vida spoke about her work at the Times and the launch of their first ever creative franchise called \u201cSoul of Us.\u201d From there, she talked about growing up in New Jersey and being surrounded by the arts, attending the venerable Hampton University, and dove deep into some of the campaigns she created over the years before landing her current role. For Vida, the importance of mastery is key to her success, and it\u2019s definitely paid off in a big way!