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The vibes shifted this week to The Great American West. Inspired by Beyonce's pivot to country, we go through the various reasons cowboy fashion simply won't go away. We also take the first part of today's episode to discuss The Rule of 5 \u2014 a way of consciously consuming by only buying five items for your closet per year. To round things out, we discuss some Kevin Murphy hair products, the viral caviar martini, Lorde's $170 water bottle, hotel robes, bogcore, and more.

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