Youthforia Founder on Creating Content that Connects...and Drives Commerce
Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia\u2019s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer.\xa0
Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup brands connect with consumers \u2013 from social media and beyond. During this episode of Retail Remix, host Alicia Esposito chats with Fiona about her experience starting Youthforia and what she has learned about how consumers now prefer to shop for makeup and skincare. Tune in to learn:\xa0
- How Youthforia\u2019s use of green chemistry principles has become a key product and marketing differentiator;\xa0
- Fiona\u2019s tips for creating content that resonates with consumers on social media;\xa0
- The unique power of video in marketing and customer experience; and\xa0
- How Youthoria is integrating brick-and-mortar strategically into its growth roadmap.\xa0
RELATED LINKS
- Connect with Fiona on LinkedIn and Instagram.
- See Fiona on Shark Tank!
- Learn more about beauty retail trends at Retail TouchPoints.
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