Why Retailers Needs to Rethink the Checkout Experience
Consumers today demand seamless and personalized shopping experiences across all channels \u2013 that even applies to the checkout experience. But the reality is the payment process is still cumbersome and complex online.\xa0
Shilpi Narang, SVP of Customer Experiences at Bolt, believes that identity can help unlock shopping innovation on any surface. During this episode of Retail Remix, hear how the payment experience can be reimagined to boost conversions and drive long-term loyalty. Listen in to learn about:\xa0
- Why the \u201clast mile\u201d of the purchase experience is so challenging for brands and retailers;
- Real-world examples that showcase innovation in the payment experience; and
- How a more collaborative and cross-functional approach to the buying journey impacts how employees use data to improve and optimize digital experiences.
RELATED LINKS
- Connect with Shilpi here!
- Learn more about Bolt.
- Read about fad vs. timeless fashion and ecommerce trends.
- Learn how to create lifetime customers.
- Learn more about digital CX trends at Retail TouchPoints.