Why Babylist is Designing Shopping Experiences for the Entire Family
When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need. \n\nDuring this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community.