Beers, wines and spirits is a $3 trillion industry worldwide and this industry is seeing a significant transformation as a result of COVID-19. \n\nAs consumer mindsets and behaviors change, especially as they buy more alcohol online, 3x3 Insights is helping brands and independent retailers find new ways to reach and engage their audience. These methods stem from rich data, which includes demand data, as well as rich behavioral data. \n \nDuring this episode of Retail Remix, Mike Provance, CEO of 3x3 Insights, spotlights the data gap that exists between brands, distributors and retailers.