Virtual Showrooms, the Metaverse and New Shopper Communities
Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site \u201ctemplate\u201d and launch creative and immersive virtual experiences. \n \nAt the same time, we\u2019re seeing gaming become a new frontier of user engagement and the metaverse become a new source of \u201creal estate.\u201d Obsess Founder and CEO Neha Singh believes there\u2019s opportunity in both digital worlds, and it\u2019s up to brands to test, learn and adapt.