Transparency And Social Responsibility: Retail's New X-Factor
In the new era of retail, having the right price and product will only get you so far. That\u2019s what people use Amazon for. To win shopper loyalty, brands must prove to them that they stand for something\u2014and that they align with consumers\u2019 values, beliefs and lifestyles. Rob Garf, VP of Industry Strategy and Insights at Salesforce, breaks down the big trust issue in retail, and how diversity, sustainability, and other issues are rising to the top of retailers\u2019 priorities.