The New Art and Science of Pricing
If you can distill retail down to a single principle, it\u2019s \u201csupply versus demand.\u201d And pricing is a key way to influence this demand and, most of all, consumer perception of your brand. \n \nBut now more than ever, there are so many factors that are disrupting retailers\u2019 pricing strategies, including new competitors, new channels and new economic issues, such as inflation. How can brands and retailers effectively balance them all and still make the best decisions for their business \u2014 and their customers?