The Future of Loyalty Programs: Community, Crowdsourcing and Beyond
Brands and retailers that specialize in formal events and big \u201clife moments\u201d (think weddings, proms and the like) need to think about customer loyalty \u2014 how to win it and how to keep it \u2014 in a completely different way.
For example, David\u2019s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful life moments. During this episode of Retail Remix, Kelly Cook, the President of Brand, Technology and Finance for David\u2019s Bridal, shares how the brand has:\xa0
- Developed the Diamond Loyalty Program to reimagine the way friends and family members can contribute to weddings;\xa0
- Applied trends and learnings from the Diamond program to develop a prom iteration that has supported its partnerships with schools; and
- Collected data and insights about Gen Z consumers to refine its approach to retention marketing and content creation across key channels such as TikTok.\xa0
RELATED LINKS
- Visit the David\u2019s Bridal website\xa0
- Follow David\u2019s Bridal on TikTok
- Connect with Kelly Cook on LinkedIn
- Download Retail TouchPoints\u2019 latest loyalty research
Kelly Cook will be speaking at the Retail Innovation Conference & Expo to share more insights into how David\u2019s Bridal is rewriting the loyalty playbook. Click here to get your ticket and get more