The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry
The National Retail Federation drew 40,000+ attendees from across the retail realm who were eager to explore the hottest trends and tech \u2014 from AI to retail media and in-store optimization.
During this week\u2019s Retail Remix, host Alicia Esposito recaps the Big Show with Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Phillip Jackson, Co-founder of Future Commerce, including how the event could be an indicator for future retail tech investments and the sectors that will see traction in 2024. The panel also discuss some key themes and takeaways from the show, including:
- The digitization (and monetization) of the store and what it means for the tech landscape;\xa0
- The big rebranding moment of the metaverse \u2014 and the emerging brand opportunity within gaming platforms;\xa0
- How the evolution of shoppable TV and other \u201ccontextual commerce\u201d vehicles will shape the future of retail; and\xa0
- How the hyper-personalization of retail experiences will impact our shared experience as shoppers.
RELATED LINKS
- Learn more and subscribe to Retail TouchPoints
- Learn more and subscribe to Future Commerce