Parachutes CEO on Purposeful, Data-Driven Growth
Before she founded Parachute, CEO Ariel Kaye had a deep background in consumer behavior research. She used her rich history in understanding and learning to connect with people to create the basis for her business. \n \nAlthough Parachute started in bedding, the company has expanded strategically into adjacent categories, including bath goods, d\xe9cor, furniture and even loungewear.