Navigating Heightened Competition in the Beauty and Skincare Industry
The beauty and skincare markets are growing increasingly crowded and competitive, but Covey Skincare has managed to stand out thanks to the powerful influence of its founders and a streamlined, science-backed methodology.
In this episode of Retail Remix, host Alicia Esposito chats with Asha Talwar Coco, CEO of Covey Skincare. Tune in to gain a deeper understanding of how Covey has tackled this challenge and discover actionable takeaways for your own business in this rapidly evolving industry. Listen to learn:
- How friends Emily DiDonato and Christina Garcia used their personal and professional lives to inspire the brand vision;
- Covey's approach to brand storytelling and how it influences all stages of the funnel;\xa0
- How Covey actively involves its community, or \u201cflock," through social media and user-generated content; and
- Covey\u2019s playbook for growth and expansion and how different distribution channels will play a role.\xa0
RELATED LINKS
- Connect with Asha here!
- Learn more about Covey Skincare.
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