Metas Vision for Community-Driven Commerce
Live shopping. Community-driven commerce. Commerce-ready content. There are so many ways social platforms are helping streamline the path to purchase and eliminate the barriers between inspiration and conversion. \n \nFacebook and Instagram are two key channels for consumers to gather and, in turn, are critical platforms for brands to reach and engage with their audience. During this week\u2019s Retail Remix, Kate Gronso, Business Product Marketing Lead at Meta, reveals how the company is embracing new opportunities for social commerce and is developing new products to support consumers and brands alike.