Is the shift to digital is a one-way street or will ecommerce go back to how it operated before the pandemic? Which categories will be able to capitalize on new or accelerated digital behaviors?\n\nDuring this discussion, initially aired as part of Retail TouchPoints\u2019 Retail ThinkTank hub, host Alicia Esposito sits down with Rick Watson, Founder and CEO of RMW Commerce Consulting, to discuss what is fueling innovation in once-laggard categories like digital, advertising, social and marketplaces.