Is Private Label the New Competitive Playground?
In today's highly competitive retail landscape, private label brands have emerged as a powerful force, capturing the attention of both consumers and retailers alike. Once considered a category of cheap generic alternatives, private label has undergone a remarkable transformation and become a way for retailers to differentiate.\xa0
In this episode of Retail Remix, host Alicia Esposito chats with Todd Maute, who is a partner at the brand strategy firm CBX, to dig into how retailers can build robust and relevant private label brands. Listen to learn about:
- Changing consumer behaviors, especially in light of economic uncertainty and volatility, and how these trends impact the private label industry;
- Why it has been challenging for retailers to harness the power of their private label brands;
- Data-driven strategies for building and promoting private-label brands.
RELATED LINKS
- Learn more about Todd here!
- Learn more about CBX.
- Read more about private-label trends on Retail TouchPoints.