Investigating the Evolved Customer Journey: Trends, Challenges & Priorities
Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers\u2019 digital and physical brand experiences?
We explore the gaps, challenges and opportunities on this week\u2019s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they explore:\xa0
- The key digital influencers for in-store traffic and activation;\xa0
- The increasingly central role of inventory visibility and omnichannel inventory management in the customer experience;\xa0
- Why retailers should place more emphasis on the post-purchase experience; and
- How different retail teams and functions can support the bottom of the funnel, which is becoming a new \u201cbattleground\u201d for retailers.
RELATED LINKS
- Learn more about Perficient
- Download Retail TouchPoints\u2019 research on retailers\u2019 omnichannel challenges and priorities
- Read our coverage of the post-purchase experience