Hungryroots Chief Digital Officer on Balancing Marketing Art and Data Science
Alex Weinstein is equally passionate about marketing and data science, and he\u2019s putting that passion to good use as Chief Digital Officer of Hungryroot.\xa0
Although one could easily lump Hungryroot in with other grocery delivery services, the company is investing heavily in artificial intelligence to power customer-facing touch points as well as back-end operations. During this episode of Retail Remix, Alex shares:\xa0
- Hungryroot\u2019s key differentiators in the fast-evolving digital grocery space;\xa0
- The company\u2019s top customer experience priorities, from personalization to mobile app design;
- How Hungryroot uses behavioral data and zero-party insights to power back-end operations; and\xa0
- How AI is helping Hungryroot tackle food waste and reduce environmental impact.\xa0
RELATED LINKS
- Learn more about Hungryroot
- Read the latest on artificial intelligence (AI)\xa0
Want to hear from other innovative brands like Hungyroot to learn how they\u2019re investing in AI and other cutting-edge technologies? Register for the Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and get more tactical tips from her and other forward-thinking executives!