How Wine Enthusiast is Bridging the Gap Between Content + Commerce
Over the past 40+ years, Wine Enthusiast has acquired a strong advantage: in addition to its commerce business, it has an incredible media portfolio. But looking forward, Erika Strum Silberstein and her sister, Jacqueline Strum, are working together to bridge the gap between their content and commerce to create a more fluid \u201cwine journey.\u201d \n \nMore brands and retailers are trying to integrate powerful content into their customer experiences, and Erika has some great perspectives to help guide their strategies.