How to Feed the UGC Machine
We\u2019ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase. \n \nAs VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week\u2019s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce.