How Roku is Shaping the Shoppable Content Era
Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They\u2019re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.\xa0
Roku is helping drive this new era of shoppable content by providing the streaming devices consumers need to access content across apps and devices. Plus, through partnerships with companies like Walmart, it is helping shape the future of the category.\xa0
During this episode of Retail Remix, Sarah Monahan, Roku\u2019s Head of Verticals, shares:\xa0
- How the streaming wars will continue to drive the evolution of CTV;\xa0
- Tips to help retailers align their CTV decisions and tactics to specific business objectives and success measures; and\xa0
- Details on how Roku is partnering with brands, retailers and even streaming services to support innovation in CTV advertising and creative storytelling.
RELATED LINKS
- Learn more about Roku\u2019s Advertising services
- See more CTV coverage on Retail TouchPoints
- Read the deep-dive report on CTV best practices