How General Mills is Using Its Loyalty Program to Create Mutual Value
To achieve true loyalty, brands need to ensure they\u2019re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique ways to build and nurture this loyalty across the business.