From Social Commerce to Curated Commerce
Frost Li has a rich history in tech, and she even helped Wish build out its growth division. In fact, it was during her time at Wish that she discovered her fascination with retail and, specifically, helping retail brands grow. \n \nSocial commerce has become a key method for brands of all sizes to reach their audiences and grow market share, however, different platforms have walled gardens and limited capabilities that prevent merchants from reaching their full potential.