Enter Kurt Geigers Colorful World of Luxury
The luxury consumer is changing. She\u2019s younger, more tech-savvy and embracing a hybrid of trends, from \u201cquiet luxury\u201d to bold colors and patterns. Kurt Geiger is adapting to these new realities while staying true to its UK roots \u2013 and is expanding globally along the way.\xa0
During this week\u2019s Retail Remix, Alicia Esposito chats with CEO Neil Clifford, a visionary leader who has championed the brand\u2019s evolution and found new ways to drive brand relevance and loyalty. Listen to learn how Kurt Geiger is:
- Embracing new marketing and brand strategies (like collabs) to drive brand relevance and engagement;\xa0
- Developing a global expansion strategy that includes ecommerce and physical stores;\xa0
- Partnering with private equity to embrace the art and science of business growth; and\xa0
- Investing in emerging talent by creating its own school.\xa0
RELATED LINKS
- Check out the Kurt Geiger site here.
- Learn more about the Kurt Geiger Kindness Foundation.
- Read more about luxury trends on Retail TouchPoints.