Defining 'Brand Bravery' In An Age Of Uncertainty
Now more than ever, consumers want brands to stand for something. They want authenticity and meaning. But what's the best way for retailers to stand for something when they're facing ongoing uncertainty? Nicola Smith, Founder and CEO of REBEL & REASON, believes that now is the time for business leaders to take risks and find new ways to connect and resonate with their audiences. After all, it may impact their loyalty in the long run.