Data Privacy, Retail Media and the Personalized Store
Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51\xb0 and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners. \n \nBut how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns?