Crocs CDO Dishes on Digital Innovation
Crocs has acquired a cult-like following, especially over the past two years. The footwear brand has leaned into its quirky designs and has expanded its reach through fun patterns, cutting-edge collaborations and its oh-so-fun Jibbitz Charms. \n \nBut at the center of Crocs\u2019 incredible expansion is its digital strategy, and Adam Michaels is the man helping drive the brand experience across all channels.