Landini Associates are in the business of \u201creinventing normal.\u201d The firm has helped world-renowned businesses like McDonald\u2019s, Unilever, Walgreens and Aldi reimagine their brands and their physical experiences. \n \nNeedless to say, principal and founder Mark Landini has gleaned his fair share of lessons and best practices along the way. But what new technologies and experience principles are key to success moving forward?