Creating a Brand Gen Alpha Loves

Published: Aug. 29, 2022, 9 a.m.

Gen Alpha is gaining more spending power and, in turn, more influence on the retail industry. That is why retailers like Kids Foot Locker are focused on creating unique opportunities for these consumers to interact with each other and with the brand. \n \nOn Retail Remix, we revisit a recent conversation with Jill Feldman, VP and General Manager of Kids Foot Locker.